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Monday, October 12, 2026
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The Gaming Giant Recruits Popular Battle Royale Producer to Rescue Struggling Hero Shooter Project Ethos

2K Games has welcomed Ben Brinkman from Respawn Entertainment to direct the studio crew at 31st Union, which is currently developing the forthcoming over-the-shoulder roguelike extraction-shooter known as this innovative game.

Leadership Transition Follows Poor Response

Brinkman takes on the role of studio head at 31st Union following the exit of previous head Michael Condrey, who was removed from his post due to the game's lackluster unveiling last fall.

On Wednesday, 2K president David Ismailer updated staff about this strategic move through an internal memo, which emphasized that playtesting had revealed the need for a more defined game identity.

The president stated that the developers is now refining the project with a refreshed approach, aiming to better meet gamer demands.

Trend of Key Recruitment

This announcement mirrors a comparable action taken by 2K Games in August, when they hired Rod Fergusson from the Diablo team to work on the BioShock development group.

Here is the entire text from the president's communication:

Team—

I know you all just wrapped up your meeting - I trust you’re as excited as I am with the good news. Previously I shared you all a update, I stated the following: “I believe in this team. You all are some of the most driven and talented designers we have had the chance to work with - and we’re excited for that collaboration to endure.”

Given your hard work and versatility, particularly over the last year, you consistently demonstrate that.

The community feedback from last autumn’s the game testing phase was enlightening. It confirmed the potential of a roguelike shooter but told us we still had improvements to make. It uncovered the requirement for a sharper vision.

The progress is encouraging to see how far you’ve advanced. You embraced the input to consideration and overhauled the title with a renewed goal - one that’s ready to fulfill its ambition to our audience.

The belief in this project increases every day. To advance the incredible development you’ve made, It is a pleasure to welcome the new hire as the incoming Director of the team. After a period of discussions, Ben starts with us on the specified date.

Ben’s guidance and expertise in the PVP shooter field is vast, having devoted the past decade and a half producing and leading some of the most recognizable series in the industry, for example Call of Duty: Black Ops, and lately, the battle royale hit.

I invite you all in greeting him next week. We are all eager to keep seeing the development of Project ETHOS in the weeks to ahead.

The President

Experience of the Incoming Leader

Brinkman currently serves in the role of senior developer and head of production at Respawn Entertainment for Apex Legends. He earlier was employed at major gaming companies in multiple development positions on the iconic franchise games, and, prior to that, had periods at other industry leaders.

Game Information and Concept

The upcoming game was announced in last year in conjunction with a community playtest. Initially, the developers portrayed the title as a "free-to-play, third-person perspective roguelike hero shooter and an exciting evolution on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to match your preferred approach," the official summary reads. "Face the rivals with unique powers, risks, and obstacles that change every match. Will you leave securely with your hard-earned loot? Alternatively take a risk, risk it all, and trust your group can achieve the highest spot? The choice is in your hands."

The game does not have an official launch window or platforms, but enthusiasts can look forward to additional details as production progresses.

BH
About the author

Brandon Hudson

Mila is a creative director and videographer with over 10 years of experience in visual storytelling and brand content creation.

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